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The power of social media marketing

January 4, 2023

The power of social media marketing

What is social media advertising

Social media advertising is a type of marketing that utilizes social media platforms, such as Twitter and TikTok, to promote a brand, product, or service. This can include sponsored posts, promoted tweets, and boosted profiles. It is a popular method for businesses in the digital age as it allows them to reach a large audience and connect with their target market.

One of the benefits of social media advertising is the ability to target specific demographics and buyer personas, ensuring that the ad will be seen by the right people. This can help increase sales and engagement. Additionally, businesses can track analytics and optimize their campaigns based on performance goals, such as user responses, clicks, and impressions.

Overall, social media advertising is a powerful tool for businesses looking to reach their target audience and build relationships in the digital age.

How is a campaign successfully ran?

Brands are increasingly turning to social media advertising as a way to reach their target audience, and as a result, global ad spending on social media has grown by 11.24% annually. This competition for attention has led to higher costs, with the cost per thousand impressions (CPM) rising from $7.50 in Q4 2020 to $9.13 in Q4 2021. However, with the right strategy, it is possible to run a successful social media advertising campaign. To maximize the return on your ad spend and avoid common mistakes, it is important to have a thorough understanding of what makes an advertising campaign effective. The following strategies can help you achieve success in your social media advertising efforts.


It is a summary of the campaign, including its name, attributes, hashtags, and other important details. It also outlines the campaign's objectives, such as increasing brand awareness, driving website traffic, or boosting sales. Having a campaign overview is useful for tracking the performance of your campaigns and understanding what works and what doesn't. It allows you to measure the success of your campaign based on its defined objectives and make adjustments based on user feedback. The ability to pivot quickly can help ensure that your social media advertising campaigns stay relevant and achieve their desired results.

Set an audience

Effective social media advertising involves targeting the right audience. To do this, it is important to thoroughly understand your buyer persona and the social media habits of your potential customers. Consider conducting surveys or analyzing data to determine which social media platforms would be most effective for your campaign based on the demographics of your target audience.

Once you know who you are trying to reach, you can create content that will capture their attention and encourage them to take action, such as visiting your website or making a purchase. By carefully targeting your social media advertising efforts, you can increase the chances of success and see better results from your campaigns.

Define the budget and the metrics

Having a clear budget and defined key metrics is important for the success of any social media advertising campaign. It is essential to determine how much you are willing to spend on the campaign, as this will impact the reach and scope of your efforts. Finding the right budget can be challenging, but through trial and error, you can determine the optimal amount that delivers the best results for your brand.

When setting a budget, it is important to consider the costs of paying an ad agency or team to create the ad as well as the fees for running the campaigns on the chosen platform. To make sure you are using your ad budget efficiently, it is also necessary to set key performance indicators (KPIs) to track and measure the impact, engagement, and return on investment (ROI) of your campaign.

Manual launch of the campaign

When you first start a social media advertising campaign, it is necessary to launch it manually and monitor the results closely. This allows you to test different ads and combinations to find what works best and make adjustments as needed. Manually running campaigns can also be helpful for learning the basics and understanding how different ad platforms work.

However, manually managing campaigns is not a practical long-term solution. It can be time-consuming and require constant attention to keep up with updates and changes. Eventually, it may be necessary to use automation tools or hire professionals to take over the management of your campaigns. This will free up your time and allow you to focus on other tasks while still ensuring that your campaigns are running effectively.

Social media automation tools

Automation tools can help enhance the capabilities of a social media platform's native ads manager. These tools allow you to set a budget and then handle the rest of the campaign management automatically. They can be useful for adjusting audiences as the campaign progresses and sticking to a set ad spend budget. However, there is a risk that these tools may not deliver the desired results or that you could end up overspending on your budget.

When used correctly, automation tools can be a valuable resource, allowing you to focus on your core responsibilities and not get bogged down by the time-consuming and tedious tasks involved in campaign management. However, it is important to set them up properly to ensure that they are effective and help you achieve your goals.

Mobile Friendly ads

With over 90% of internet users accessing social media on smartphones, it is essential for your ad campaigns to be mobile-friendly. To ensure that your social media ads are effective, it is important to prioritize designing them for mobile devices. This involves customizing the layout of the ad to increase visibility and legibility on different mobile devices, including iPhones and Androids. You should also scale images appropriately so that they fit on smaller screens.

Creating successful social media advertising campaigns requires a multi-faceted approach that takes into account how your message will be displayed across different platforms. Ensuring that your ads are mobile-friendly is an important part of this process, as it helps ensure that they are experienced in the most impactful way possible.

The importance of a social media advertising company

Making sure that your social media ads are optimized for mobile devices is crucial, as over 90% of internet users access social media via their smartphones. To ensure that your ads are effective, you should design them specifically for mobile, customizing the layout to increase visibility and legibility on different devices such as iPhones and Androids. It is also important to scale images appropriately, so they fit on smaller screens.

Creating successful social media advertising campaigns requires considering how your message will be displayed on various platforms. Ensuring that your ads are mobile-friendly is a key part of this process, as it helps to ensure that they have the maximum impact on your target audience.

Kryptonite Agency is the best social media agency of 2022, offering a range of services to help businesses succeed on social media. From creating effective campaigns to managing social media accounts, Kryptonite Agency has the expertise and experience to help businesses of all sizes reach their goals. Visit their website at to learn more about the services they offer and how they can help your business succeed on social media.

Types of social media advertising
1.     Image Ads

Static images, such as photos, illustrations, and gifs, are the most common type of social media ads. When used effectively, they can capture users' attention and stop them as they scroll through their feeds. Image ads or photo ads can help brands increase social engagement by drawing people's attention with images that are more likely to be remembered and responded to. These types of ads often feature high-quality visuals such as eye-catching photos, carefully designed graphics, and company logos that convey a message with as little text as possible.

Image ads are often used on platforms like Instagram, Facebook, and LinkedIn to grab attention, increase visibility, and drive consumer engagement. By using carefully chosen words and messaging that fits the tone of each social media platform, businesses can effectively use image ads to achieve their goals.

Here are some tips for using image ads:

  • Use high-quality images and avoid low-resolution photos.
  • Determine if your audience responds better to highly curated or user-generated photos.
  • Use pictures that convey a story without requiring the viewer to read the caption.
  • Use original photos and graphics, and avoid images that infringe on someone's copyrights.
  • Use eye-catching graphics that stop users from scrolling past your ad.
2.     Video Ads

Video ads are an increasingly popular form of paid social advertising that can be targeted to specific audiences. They can take a variety of forms, from short 15-second clips to full-length, cinematic experiences. In 2022, it is expected that businesses will increase their spending on video ads by 20% and spend a total of $24 billion.

Video ads are becoming more common on social media and streaming platforms, and they provide an engaging way for companies to connect with consumers and reach a large audience with creative visuals. However, with so much content available, it is important to make sure that your video ad stands out.

Here are some tips for creating great video ads:

  • Keep it simple and direct. Clearly introduce your brand and what you offer at the beginning of the video, and consider adding subtitles to keep viewers' attention.
  • Use visuals that accurately depict the benefits of your product and create a compelling narrative.
  • Include a call-to-action, so viewers know how to engage with your brand after watching the ad.
  • Use short-form videos, as people have shorter attention spans for watching ads.
  • If you are using longer videos, make sure to capture the viewer's attention within the first 15 seconds.
3.     Stories Ads

Story Ads are a type of paid advertising that appears in the form of brief video or image-based stories on platforms like Facebook, Instagram, and Snapchat. These vertical, full-screen photos and videos are shown quickly and disappear after 24 hours.

Story Ads offer many benefits to advertisers, such as creating interactive experiences for consumers, showcasing products or services quickly, or delivering multiple messages or calls to action within a short time frame. They are growing in popularity for both B2C and B2B advertising campaigns because of their ability to capture consumer attention quickly, which is especially important on social media where there is always a lot of content competing for attention.

Here are some tips for creating great Story Ads:

  • Use visually engaging and attractive content.
  • Keep Story Ads within 15 seconds, which is the typical timeframe.
  • Take advantage of the full vertical screen by shooting videos and photos in portrait mode.
  • Use the platform's native stickers and gifs to enhance your visuals.
  • Emphasize a catchy call-to-action (CTA).
  • Use text overlay to drive the message.
  • Overlay sound effects like built-in music.
  • Take advantage of interactive features like polls and touch-to-hold.
  • Incorporate motion in your stories.
4.     Messenger Ads

Messenger Ads allow businesses to reach their target audience through Facebook's messaging app, making it easy for them to engage with potential customers in real time. Brands can initiate a one-on-one conversation with potential customers by providing more information about a product, answering a customer's question, or addressing a concern.

Using Facebook's algorithm, Messenger Ads allow brands to deliver a customized message tailored to the user's interests. These ads are easy to set up and are more cost-effective than traditional social media advertising. They are also a great way for businesses to generate leads on Facebook after the iOS 14 update.

Here are some tips for using Messenger Ads:

  • Onboard your customer support team to handle chat responses beyond the capacity of the automated chatbot.
  • Respond within the first five minutes of a customer inquiry to increase the chances of conversion.
  • Personalize your messaging to create better conversations with prospects.
  • Experiment with the local awareness feature to target a local audience and drive significant engagement.
  • Start genuine conversations to stand out from the cluttered News Feed.
  • Utilize bots to handle initial conversations, leaving your team to handle more complex inquiries.
5.     Dynamic Ads

Dynamic Ads make it easy for brands to promote their products or services by allowing them to quickly and easily create ads based on user behavior, online shopping habits, search terms, and more. With Dynamic Ads, brands can target their audience with highly personalized content for better results.

The data collected from these campaigns can be used to optimize future ad performance, helping brands get the most out of their ad spend on social media. On platforms like Snapchat and Facebook, you only need to upload your product listings and let the algorithm do the work. Based on your uploaded images, the platform will create different ads and show them to relevant audiences. The platform will also automatically adjust your ads based on their performance.

Dynamic ads are a convenient way for brands to run paid social media ads without a lot of oversight. However, it is still important to check the performance of your campaigns regularly to ensure that the algorithm is delivering the expected results. Additionally, dynamic ads may not allow your social media team to be as creative as they would like, as the platform determines how the ads are presented.

6.     Text Ads

Text Ads are a popular form of social media advertising on LinkedIn. These ads appear as short blocks of text and may contain images, links, or other multimedia elements. They appear on the right-hand side or the top of a LinkedIn desktop feed and can be an effective way to reach a larger audience, as they often appear as natural and unobtrusive parts of the webpage.

Text Ads can be targeted to specific audiences using custom targeting techniques, allowing businesses to reach the right customers at the right time with the right message. Tracking tools also allow marketers to measure the effectiveness of their campaigns in real-time and make data-driven decisions for optimization purposes.

Here are some tips for creating standout Text Ads:

  • Include an image, even if it is optional. A profile image works best, rather than a logo or object.
  • Link the ad to a relevant landing page.
  • Use a strong call to action, such as "Register Now."
  • Address your target audience directly, for example, "Attn: Social Media Marketers."
  • Always test and optimize your ads.
Social media platforms to use
1.     Twitter

Twitter has remained a popular social media platform since its launch in 2006, thanks to its unique format, limited character space, and streamlined feeds. This makes it a great place to discover breaking news and engage with micro-influencers and celebrities.

There are two ways to promote on Twitter: Quick Promote and Twitter Ads. Quick Promote allows you to promote an existing Tweet from your timeline to reach a larger audience. Twitter Ads work like other social media ads, where you define an objective before running the ad.

Although Twitter has a smaller user base than other platforms, with only 211 million monthly active users, 77 million of those users are in the US. This makes Twitter an important advertising platform for brands targeting a US audience. It is also more popular with millennials than Gen Z, so it is important to consider this when crafting your Twitter advertising campaigns. For everything crypto related Twitter is the best platform to target as most of the target audience is active there.

2.     Facebook

Facebook is still the largest social media platform with nearly 3 billion monthly active users. Advertising on the platform can provide a large reach, as it is used by 36% of the global population and sees an increase of 15 million users each quarter. The platform has a balanced mix of male and female users, primarily in the 25-34 age group. However, it is important to consider that running ads on Facebook's parent company, Meta, can be costly, with a reported 24% increase year over year in ad costs. To achieve the best results with Facebook advertising, it is crucial to understand your audience and use the appropriate targeting filters. It is also important to clearly define your ad goals and set up metrics to determine when to increase ad spend or stop the campaign. The size of your ad budget will impact the number of people you can reach on the platform, and a larger budget can also improve the algorithm's ability to target the right audience.

3.     LinkedIn

LinkedIn is a professional social networking site that has over 800 million users. It is popular among millennials, and as Gen Z enters the workforce, LinkedIn's ad reach grows by 11% each year. The platform is mostly male-dominated, but it still has a significant female representation.

If your company is focused on business-to-business (B2B) sales, it is essential to run LinkedIn ads. The site has high-quality leads that include company decision-makers.

There are four ways to advertise on LinkedIn: Sponsored Content, Sponsored Messaging, Text and Dynamic Ads, and Lead Gen Forms. Sponsored Content can be photos, videos, or carousels that are displayed in the newsfeed. Sponsored Messaging sends personalized message ads directly to a user's LinkedIn inbox. Text and Dynamic Ads are small ads displayed on the sidebar and top of the newsfeed and are only visible to desktop users. Lead Gen Forms allow you to collect data by embedding pre-filled forms in your LinkedIn ads.

4.     Instagram

With over 1.48 billion monthly active users, Instagram is a popular platform for advertisers to reach their target audience. In 2022, it generated $15.95 billion in global ad revenue, particularly due to the success of Instagram Stories. In fact, ad spending on Stories and Reels is growing faster than other ad formats on the platform. Instagram is known for its visually appealing feed, and is particularly popular among users in the 18-24 and 25-34 age ranges. It has a roughly even split between male and female users, and is known for having higher engagement rates compared to Facebook. While Instagram is a powerful tool for advertisers, it is always important to experiment with different ad formats and platforms to determine which ones work best for your brand.