An NFT collection inspired by the infamous GoblinTown. A collection promoted from scratch to end in under 3 days. 10,000 NFTs were sold-out and with over $3.500.000 in secondary volumes.
Fans in 72 hours
Million in volumes
With so many misunderstandings around crypto and the blockchain, the everyday marketing playbook won’t suffice in this industry. We have seen, tested and evaluated it all in order to come with the ultimate blue print strategy and overview of services with proven success records.
The DeFi space is developing quickly with all kinds of new emerging applications and derivatives every day. Building a strong community is often found to be a lot tougher than in any of the spheres of the crypto industry.
Promoting your NFT collection requires a very unique technique which is totally different then all the others. In the NFT space, there are two leading factors which will determine the outcome of your project. Number one, how “hyped” is your project? Hype is the main decision maker for the average NFT investor. Hype means there is more demand than supply, therefore the secondary market will have a high purchasing power and the investor can make a profit by selling it after the mint. The second indicator is the actual overall quality of the project. What are the utilities, the storyline, credibility and more as those will eventually translate hype into sales.
Kryptonite has run over 70 different NFT collections since the NFT market started. Launching collection during the golden era in late 2021 - May 2022 to all the way to selling out collection during the bear market when the Opensea volume decreased by 99% (Fortune, 2022/08/29). The following aspects and flow are considered as our blueprint.
It is safe to say that 95% of active NFT investors are scrolling on Twitter on a daily basis. In order to create hype you need to play the Twitter algorithm and apply various growth hack techniques in combination with contests and influencer giveaways. This applied in a proper manner in combination with our proprietary growth hack techniques and your posts will start trending under #NFT and your content will organically get pushed to the right audience. It’s vital that this activity is followed up with a constant train of good news and new activities. Promoting an upcoming NFT collection is basically a period of nonstop sprints. Every time you come with a new function / usp / utility and apply the growth hack methods and follow it up with credibility and social proof. Kryptonite created a 112 steps blueprint from start to finish on the exact flow based on the learnings of 70 NFT collections.
For a full indepth approach, feel free to reach out to our team of experts for a free cosultation session.
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