Solchicks was the very first Play2Earn project on Solana and has over 100k token holders. Solchicks was looking to do a full rebranding to Catheon Gaming and put the main focus on its ecosystem rather than just one game.
Ranked Gaming project
With so many misunderstandings around crypto and the blockchain, the everyday marketing playbook won’t suffice in this industry. We have seen, tested and evaluated it all in order to come with the ultimate blue print strategy and overview of services with proven success records.
The DeFi space is developing quickly with all kinds of new emerging applications and derivatives every day. Building a strong community is often found to be a lot tougher than in any of the spheres of the crypto industry.
GameFi consists of a very particular yet strong communities. The major problem of GameFi, which all “web2” marketers confront from the beginning, is that the industry is still a maze. The traditional streams of paid social media advertising is not applicable to the extent that it is in Web 2. The traditional outlets make it still very difficult to advertise as they often ban your advertisement as soon as they spot anything crypto related.
When you’re trying to target GameFi users, step number one is identifying other projects which are similar to you who have an existing community. Research their communities and social sentiment on Discord, Reddit & Twitter. Those are the only 3 relevant platforms for you to study and understand your target audience.
After you have identified your target audience and where they are hanging out you can start rolling out your campaign. First thing you do is come up with an appealing gameplay / contest / in-game activity / sneak peek video … depending on the stage of your project. Prepare organic articles, user generated content, influencers which can all support the message. After identifying the initial channels of where your audience hangouts and collecting a database. The train of social posts start with growth hacking the initially identified users from other projects into your posts. Follow up this activity with exceptional content creation and videos to make your game stand-out. This message in turn gets confirmed by various influencer and organic articles which will add credibility and social proof to your project.
The process of promoting a GameFi project requires more than advertising a standard NFT collection. If you’re looking to acquire more users of the game, give yourself 2-3 months to see the impact of all the activities as it takes some time and consistency before the snowball effect starts running.
Kryptonite has worked with over 50+ GameFi projects. Some of the notable projects they have worked with are Solchicks, the very first Play2Earn game on Solana consisting of over 100.000 token holders. The combined cross-games user base of the companies under the Kryptonite has reached over 160 million users.
For a full indepth approach, feel free to reach out to our team of experts for a free cosultation session.
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