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What are the 17 types of SEO?

December 30, 2022

The 17 types of SEO

1: On-page SEO

On-page SEO, also referred to as on-site SEO, involves making changes to your website to increase its relevance and ranking in search engine results for specific keywords. This process includes optimizing the content, keywords, title tags, internal links, and HTML code of your site to improve the user experience and increase conversion rates. High-quality, relevant content is key in achieving higher search engine rankings, and an effective on-page SEO strategy focuses on creating such content to rank your web pages higher on search engines like Google, Bing, and Yahoo. Some specific steps involved in on-page SEO include optimizing metadata, performing in-depth keyword research and targeting relevant keywords with high search volume, optimizing internal linking, and improving mobile responsiveness and page speed by optimizing the website theme, compressing and optimizing images, reducing redirects, caching web pages, leveraging a CDN network, and eliminating unnecessary plugins.

2: Off-page SEO

Off-page SEO involves techniques and strategies that are implemented outside of your website in order to improve its ranking on search engines. These techniques focus on increasing awareness of your brand and building trust among visitors, which can lead to increased traffic and sales. One key aspect of off-page SEO is link building, which involves obtaining backlinks to your website through collaboration with PR agencies and influencers. The relevance and number of backlinks to your site can indicate to search engines that your website is authoritative, which can help to increase its ranking. Off-page SEO also includes managing and optimizing social media profiles by providing valuable content to users on platforms like Facebook, Instagram, and LinkedIn. This can improve branding and lead to more backlinks. Building relationships with influencers, bloggers, and journalists through activities such as commenting, partnering with local or niche influencers, writing guest posts for reputable publications, and using platforms like HARO can also be an important element of off-page SEO.

3: Technical SEO

Technical SEO involves a range of optimization techniques that are designed to improve the indexability of your website, making it easier for search engines to find and rank your web pages. Some important technical SEO ranking factors include installing an SSL certificate (as Google gives preference to HTTPS sites over non-HTTPS sites), having a responsive website that is optimized for mobile devices, improving website speed and optimizing Core Web Vitals, identifying and fixing duplicate content issues, using structured data such as schema markup to provide a more detailed description of your pages, creating and submitting an XML sitemap, analyzing your website using Google Search Console and fixing any issues, fixing broken links, creating and uploading a robots.txt file to exclude non-important pages and folders, identifying and fixing crawl errors, and optimizing images and fixing HTML errors.

4: Local SEO

Local SEO is a strategy that is used by businesses with physical locations to promote their products and services to local customers. It involves optimizing your online presence in order to reach local audiences and increase brand awareness. One important aspect of local SEO is claiming and updating your Google My Business page, which provides important information about your business such as contact details, reviews, photos, and operating hours. Ensuring that the information on your GMB page is accurate, optimized, and highlighted with schema markup can help to improve your ranking on Google Maps search results. Other important elements of a successful GMB listing include adding relevant titles and descriptions, incorporating targeted keywords, and showcasing your achievements and certifications. These can help to drive traffic to your website and increase conversions.

5: Global SEO

Global search engine optimization involves optimizing your website's content to reach international audiences, allowing users worldwide to find your site when they search for specific keywords or phrases. There are two main options for making your website visible to international users: creating separate versions of your website for each country using local domain names, or creating a single global website. Some effective international SEO practices to include in your marketing plan include specifying your target country with an international-friendly URL structure, using correct hreflang language tags to indicate which pages on your site are intended for which region or country, creating and optimizing content in the language(s) of your target users, avoiding automatic translations and redirects, and acquiring links from local websites.

6: Organic SEO

Organic SEO involves the use of tactics by professional search engine optimizers to improve the online presence of a brand and increase its ranking on search engine results pages. These tactics adhere to search engine guidelines, which helps to minimize the risk of Google penalties and ensures long-term effectiveness. Organic SEO is a cost-effective strategy that can yield measurable results compared to paid ads on various platforms. It also tends to have a longer lasting impact in search engine results due to the relevance of the content it provides and the trust it builds with users.

7: White Hat SEO

White hat SEO involves tactics that are designed to follow the guidelines of major search engines such as Google, Yahoo, and Bing. These tactics are considered safe and effective for improving rankings by complying with search engine regulations and maintaining the integrity of your website. Some ways to improve traffic and conversions through white hat SEO include creating original, informative content, improving website speed, adding keyword-friendly alt tags to images, and acquiring high-quality backlinks.

8: Grey hat SEO

Grey hat SEO is a search engine optimization technique that lies somewhere between white hat and black hat SEO. It involves practices that may be considered partially acceptable or unethical by search engines. Grey hat SEO can be riskier than white hat SEO as it involves some tactics that may violate search engine terms and conditions. Some common grey hat practices include buying and using old or inactive domains for link building, duplicating content, and purchasing backlinks. It is generally recommended to avoid these practices whenever possible.

Black hat SEO refers to tactics used by marketers to improve the ranking of a website on search engine results pages by disregarding the terms and conditions set by major search engines. These tactics, which include keyword stuffing, paid linking, cloaking, and others, can have a negative impact on a business's search presence and may result in a ban on the website from ranking on search pages. Black hat SEO takes advantage of weaknesses in the algorithms of search engines like Google, and while it may provide short-term results, it can ultimately harm a website if detected. It is highly advisable to avoid black hat SEO and carefully review search engine guidelines to avoid any legal action or website ban. Some common black hat SEO practices that should be avoided at all costs include excess keyword stuffing, social media content automation, cloaking, content spinning, link buying and selling, duplicate content, and link farming.

10 Negative SEO

Negative search engine optimization is a form of black hat SEO that involves unethical practices to lower the organic rankings of competitor websites. Google has stated that negative SEO is rare and that the chances of success are low, but it can be a concern for businesses in highly competitive industries. To protect against negative SEO, Google offers a tool called "Link Disavow" that allows users to disavow unnatural links to their site. Some types of negative SEO attacks to be aware of and avoid include hacking a website, de-indexing the site, creating fake social media profiles, creating toxic backlinks, creating duplicates of a website, posting fake negative reviews, removing the website's backlinks, and adding malware.

11: Content SEO

Content search engine optimization involves creating high-quality, unique content that helps your website rank higher in search engines. This can be achieved through various techniques such as content writing, optimization, adding images and optimizing them, adding headings and subheadings, and including relevant keywords.

To be effective, content search engine optimization requires a balanced approach that takes into account four key elements: keyword strategy, competitor content research, site structure, and SEO copywriting. By considering all of these elements, you can improve the relevance and usefulness of your content for users.

12: B2B SEO

B2B search engine optimization is a type of SEO that helps improve the search engine rankings and traffic of a business website by making it more visible to potential customers (other businesses). It focuses on targeting keywords that are relevant to key decision-makers in a company, and involves researching low-volume keywords that align with the intent of your target audience.

The content created for B2B SEO is specifically designed to attract the decision-makers of other businesses and is highly tactical and optimized.

To conduct successful B2B SEO, you can follow these steps:

  1. Create buyer personas to better understand your audience.
  2. Understand your sales funnel by analyzing your sales analytics.
  3. Conduct in-depth keyword research around your personas.
  4. Develop a keyword strategy for your B2B buyers based on their position in the sales funnel.
  5. Optimize your product and service landing pages.
  6. Create and optimize your content strategy.
  7. Promote your content on various platforms to earn valuable backlinks.

13: Ecommerce SEO

Ecommerce SEO involves optimizing the content of your online store to improve search engine rankings and increase overall sales. While paid advertising can provide quick and measurable results for businesses, ecommerce SEO can be a more cost-effective option with long-term benefits.

Ecommerce SEO involves a range of optimization practices, including creating compelling headlines, optimizing product descriptions and metadata, and improving the internal and navigational structure of the website for a better user experience.

To be effective, it is important to ensure that every product on your ecommerce platform has an optimized page to attract organic traffic from search engines.

14: Mobile SEO

Mobile SEO involves optimizing the content of your website to improve the speed and overall user experience for mobile users, with the goal of achieving higher search engine rankings. This is important because a significant portion of online searches are conducted on mobile devices such as smartphones and tablets, and users expect a seamless experience when accessing your website from these devices. Mobile SEO helps ensure that your website is optimized for mobile users and delivers a fast and smooth browsing experience.

15: Barnacle SEO

Barnacle SEO involves using high-authority websites to increase brand awareness and potentially drive traffic and leads for highly competitive keywords. This can be achieved through various optimization techniques such as guest posts, local citations, optimizing local listings profiles, review marketing, brand mentions, and participating in roundup posts.

The main focus of barnacle SEO is not to optimize your own website, but rather to leverage the success of other websites to boost your brand visibility and reach.

16: YouTube SEO

YouTube SEO involves optimizing your YouTube channel and videos to improve your brand's video placement in search engines. Here are some tips to successfully optimize your YouTube presence and reach your target audience:

  1. Optimize the video description by including relevant keywords and information about the content.
  2. Add closed captions to your video using an SRT file to make it more accessible and improve search visibility.
  3. Use keywords naturally in the video title to help search engines understand the content.
  4. Tag your video with keywords related to your niche to make it easier for users to find.
  5. Categorize your video to make it easier for users to find related content.
  6. Use relevant hashtags to reach a wider audience.
  7. Upload custom thumbnail images to improve the click-through rate (CTR) of your videos.

17: App Store Optimization (ASO)

App store optimization (ASO) is the process of improving the visibility of your app on app stores in order to increase traffic and conversion rates. ASO not only aims to improve the ranking of your app in the store, but also focuses on increasing the click-through rate (CTR) of your app.

There are several ranking factors that can be leveraged to increase your app's CTR and traffic, such as using relevant keywords in the app title and description, implementing app deep linking, and encouraging users to leave ratings and reviews. By optimizing these factors, you can improve the discoverability and attractiveness of your app to potential users.